Intercultural Business Communication

Intercultural communication is an expression we often connect with travel, friends abroad, vacation, distances or perhaps a neighbor or colleague who comes from a country or culture that is not the same as ours.

But we can define it professionally as a process of communication and interaction between individuals or groups.

If we move to the area of ​​business where employees, customers and suppliers interact, we find that multi-culturalism is not just a process of interaction and communication between different cultural horizons but it is a new area that was created to be understood. Knowing, analyzing and understanding the differences between the two sides encourages what you think about the counterpart as long as they are identified and accepted as incorporated belongings to an individual. This increases, thus, the understanding of our own "mental software". In the business world, people want and need to be understood to achieve success in business relationships.

We could define the intersection of culture as a 1 +1 = 3. Neither party shall cease to be what it is and behave as such but it should find a new area which will establish codes in order to be understood.

Paula Figueiredo

PM Intercultural Agent

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