What is the intercultural management?

The growth of  alliances, mergers, re-locations, the advent of e-commerce, international company purchases or sales, etc. given a birth to a new demand of an effective communication between diverse cultures.

Many companies have had massive losses due to poor management of international projects. This explains how important it is for people to consider cultural differences to bring these projects successfully.

E.g. If suddenly you have started working with a Chinese supplier, being you German expecting the business relationship was successful without training. You are wrong. It is important to prepare the involved parties before and during the commercial relationship. Intercultural management is learning  process and must be started from the first contact and not when conflicts begin.

This preparation will mean finding a common area which will establish codes efficiently in order to understand the another person. This means that if a Spanish employee arrives ten minutes late to a meeting with an English people all must be prepared for it. It is mandatory to create a code where they can, for example, get up to 5 minutes late to meetings. There will be no conflict if they are trained. 1 +1 = 3

Paula Figueiredo

PM Intercultural Agent

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